Samsung The Frame QE55LS03HWUXXU TV 139.7 cm (55") 4K Ultra HD Smart TV Wi-Fi

Modern Frame Design & Bezel*
A TV that blends seamlessly into your home, designed to look just like a picture frame
A TV that doubles as a picture frame - The Frame Pro's beautiful bezel design can be customised* to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.
*Customisable bezels each sold separately.

Wireless One Connect Box
A minimalist single box set-up with wireless freedom*
Set-up mess-free and with wireless freedom with a seamless compact box that connects all your devices in one simple place. Store it anywhere within 10 metres for a clutter-free solution that keeps your space as minimalist as you need while you watch and play wirelessly*.
*TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

Glare Free* with Neo QLED
See every detail, even in bright rooms
Experience brilliant television and gallery-worthy art, without distracting reflections. Neo QLED with Quantum Mini LEDs delivers rich contrast, vivid colour and sharp detail, while Glare Free* technology ensures everything looks clear and beautiful - day or night, on or off.
*Measured against Unified Glare Rating (UGR) testing standard, validated as 'Glare Free' by UL.

Art Mode
Switch from TV viewing to digital art gallery gazing in an instant
Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks* that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour.
*Art Store subscription and Samsung Account connection required to access full selection of artwork.

Dolby Atmos®
Get wrapped up in cinematic sound brought into your home
Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

NQ4 AI Gen3 Processor
Advanced 4K AI processor that refines picture and sound for immersive 4K viewing
Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling* that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.
*Upscaling may not apply to PC connection and Game Mode.

Art Store
Explore world-famous art on your TV, and curate it to match your space, style and mood.
Transform your screen into your curated gallery. Art Store gives you access to over 4,000 iconic works*, from legendary artists and world-class museums, to modern collections that evolve with the seasons. Whether it’s classic, contemporary or something new, there’s always art that fits your moment.
*Subscription required to access full art collection.

Slim Fit Wall Mount In-Box
Included in the box, the Slim Fit Wall Mount lets your TV sit close to the wall for a clean, picture-frame look.
Included in-box, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. Not only does it ensure your TV is securely mounted, but it also blends beautifully into any room, elevating your home's aesthetic with a clean, minimalistic finish.

Customisable Bezels*
Refresh the look of your TV with interchangeable bezel frames to enhance your décor*
Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style*. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favorite digital artworks.
*Customisable bezels each sold separately.

Adaptive Sensors (Brightness & Motion)
Experience picture brilliance whenever you're near, with responsive sensors that enhance onscreen artworks
A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave*. Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting**.
"*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting conditions.
**Brightness sensor performance may vary depending on the ambient brightness level. "